Specialist, Event Engagement

SUMMARY

The Specialist, Event Engagement is a key member of the Event Strategy and Experience team, responsible for planning and executing SHRM’s events, which range in size from 100 to 26,000 attendees. This event professional or experiential marketer specializes in producing elevated event experiences.

The specialist stays ahead of industry best practices and trends, bringing a proven track record in supporting various event and/or brand functions. Key responsibilities include building relationships and managing numerous projects simultaneously.

As a consummate collaborator, the Specialist is driven to curate memorable and meaningful moments--from our stages to the event environments we create.

Responsibilities:

• Event branding and messaging: Brings the overall messaging and creative vision to life at SHRM events, including but not limited to:
• Supporting the creation of event branding creative toolkit and ultimately, implementation of branding in printed and digital signage at events,
• Coordinating creation of captivating on-screen graphics and animations for programming stages,
• Sourcing and managing external vendor relationships for entertainment and décor to achieve desired look/feel.
• Internal partnerships: Liaises cross-functionally with colleagues on compelling, audience-centric event engagement throughout the attendee journey at assigned events.
• This includes gaining alignment and optimizing plans to ensure cohesive overall messaging, signage, activations/builds and/or stage production.
• External partnerships: Collaborates with our Expo team on spatial design and planning documentation (including timelines and budget projections), as well as tracks deadlines for deliverables and budget.
• Production: Supports Main Stage production including developing run-of-show and master script documents, facilitating cross-team production calls with AV partners and speakers, as well as onsite support of stage production (including green room management, rehearsal and tech check schedules and show calling).
• Other duties and projects as assigned.

Education & Experience Requirements

??Required:

• ?Bachelor’s degree in Business, Marketing, Communications, Hospitality, Public Relations or related field

• ?3 years of related experience in a similar work environment and role, preferably with a PR/marketing/event agency or in-house for medium to large brand(s)

• ?Familiar with corporate events and/or city-wide conferences and expos

• ?Demonstrated ability to build relationships both internally and externally

• ?Strong project management skills and history of success 

• ?Solid written and verbal communication skills with ability to clearly articulate a story or idea to internal or external audiences

• ?Exemplary judgment, organization, and attention to detail

• ?Creativity and intellectual curiosity especially as it relates to traditional and nontraditional events and associated trends 

• ?Demonstrated collaboration skills 

• ?Demonstrated ability to multi-task and meet critical deadlines

• ?Demonstrated ability to interact with all levels within an organization and display strong customer service skills, diplomacy, and tact

• ?Proficiency in Microsoft Office suite of applications?

??Additional Notes?

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodations.

• Able to travel 20-30% of the time

Work Environment

• Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

#LI-Hybrid

The hiring range for this position is $70,000 to $82,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.