Marketing/Growth Enablement Manager - Military veterans preferred

Marketing/Growth Enablement Manager

The University of Pittsburgh marketing / growth enablement manager works within University Communications and Marketing (UCM) overseeing a project portfolio supporting the Plan for Pitt (grad studies, Pitt EDGE Online, etc.) and related strategic initiatives. This role is responsible for developing and implementing integrated marketing campaigns, tactics, and content packages as well as developing and directing marketing enablement strategy and project management, technology support and implementation, and process optimization.

The marketing enablement / growth manager will:

• Develop and implement marketing enablement strategies including campaigns and content packages that support the Plan of Pitt (ex. Grad studies, Pitt EDGE Online, etc.) and other strategic priorities.
• Facilitate and support the successful implementation and adoption of CRM strategies at the school level, including collecting stakeholder CRM requirements in order to follow best implementation practices.
• Partner with campus stakeholders to develop relevant and meaningful customer journeys including email campaigns and associated content creation.
• Collaborate with stakeholders across campus to create an ecosystem that operates using best marketing and sales enablement practices and processes.
• Analyze existing processes to identify opportunities for efficiency gains. Make and implement process recommendations to streamline workflows.
• Identify and monitor key KPIs to measure the success of marketing enablement initiatives. Regularly report outcomes to leadership including recommendations for improvement.
• Report to the UCM Senior Director, Strategy and Integration.

Job Summary

Works with business groups to solve more complex problems using technology. Analyzes advanced business needs and evaluates complex business processes to recommend process enhancements. Assists in helping junior and more senior business analysts with complex projects.

Essential Functions

A successful marketing enablement / growth manager will:

• Be an effective collaborator who has an analytical, creative, inquisitive, and solution-oriented mindset, relying on metics and data to inform, optimize and improve marketing enablement efforts.
• Have an understanding of student recruitment and / or sales funnels.
• Have hands on experience designing and executing campaigns / customer journeys, ensuring optimal messaging is received at each step in the marketing funnel.
• Have experience working with CRMs and an understanding of CRM best practices.

Physical Effort

Duties are primarily sedentary. Must be able to use a computer at a desk or similar workstation, and travel to on-campus meetings as needed.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.

Assignment Category: Full-time regular

Job Classification: Staff.Information Technology Business Analyst III

Job Family: Information Technology

Job Sub Family: Quality Management Solutions

Campus: Pittsburgh

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 3

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement: Monday - Friday, 8:30 a.m. - 5:00 p.m.

Hiring Range: To be determined based on qualifications

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances: Not Applicable

Required Documents: Resume, Cover Letter

Optional Documents: Not Applicable

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