Sr. Manager, Progression Marketing
- Military veterans preferred
2024-09-12 (ISC)2
Other
/yr
employee
contract
Clearwater Florida 33759 United States
Sr. Manager, Progression Marketing
US--Remote
Job ID: 2024-1870 Type: FT Salaried Staff Full-Time # of Openings: 1 Category: Communications/Marketing Remote
Overview
Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.
Responsibilities
Based on the needs of the business, the priority and immediate area of focus will be driving candidates through to becoming Certified members, with a particular focus on driving exams
Gather and develop the insights needed to identify audiences and create market segments, personas and go to market strategies
In collaboration with global marketing leadership develop, direct, and execute multiple, simultaneous integrated global marketing strategies and campaigns for multiple customer touchpoints along the journey from purchase of training to certification
Work closely with both product and membership marketing teams to ensure seamless journeys for our customers as they move through their ISC2 experiences
Collaborate with the membership marketing team to incorporate relevant member benefit messaging to act as a pull to become a member
Strong collaborator with internal stakeholders who understands product, service, experience value propositions and best positions them in a customized and personalized way to target audiences
Works collaboratively across multiple departments including Creative, Media, Events, Communications, Strategy, Education and Professional Development
Demonstrate personal and professional commitment to working collaboratively across the organization, to foster a spirit of creativity, and to striving for operational excellence in all areas of responsibility
Formulates and adheres to budgets and goals while working with key stakeholders to implement marketing programs across all media including, but not limited to digital marketing, email marketing, social, PPC, third party and co-marketing agreements, print, mailers, etc.
Analyzes market data to improve and monitor the performance of marketing activities and plans
Completes analysis and recommends strategies
Responsible for leading, coaching and all performance management aspects of team
Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment
Motivate and lead a diverse, high-performing team, utilizing effective talent management practices to attract and retain team members
Ensure high levels of employee engagement, operations performance excellence, commitment to continuous learning and appropriate succession planning
Miscellaneous projects and duties as assigned
Qualifications
Marketing experience required in one or more of the following: information security,information technology, training and certification organizations orassociation membership
Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.)
Salesforce CRM and Marketing Cloud knowledge a plus
Demonstrated ability of marketing to a global audience
