Director of Customer Marketing, North America - Military veterans preferred

We are seeking an experienced and dynamic Director, Digital Customer Acquisition Marketing to lead our business-to-consumer (B2C) digital marketing strategies within the North American lottery market. This key leadership role will focus on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and customer relationship management (CRM). The ideal candidate will have a proven track record in developing and executing digital marketing strategies that drive customer acquisition, engagement, and retention, meeting established KPIs and yearly revenue goals. What You'll Do Develop and Execute Digital Marketing Strategies: Create and implement B2C digital marketing strategies focused on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM to achieve KPIs and revenue goals. Lead and Build a High-Performing Team: Build and coach a customer-focused digital marketing team to drive revenue growth and achieve business objectives. Innovate and Optimize Customer Engagement: Oversee the development and execution of marketing plans for existing iLottery customers, ensuring effective targeting and activation. Collaborate and Drive Business Development: Work closely with the business development team to win new business, including iLottery and non-iLottery ventures. Leverage Marketing Technology: Direct and guide the automation of personalized customer journeys using existing marketing technology. Ensure Operational Excellence: Drive operational excellence by streamlining processes and communication across the team. What We're Looking For Bachelor’s degree in business, marketing or related degree or equivalent work experience 10 years of experience in business to consumer digital marketing strategies, including acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM with 5 years of leadership experience. 5 years of experience within the iLottery/iGaming industry. Experience in customer journey mapping and marketing automation. Ability to communicate to effectively and in a constructive manner with customers, employees, management, and executives. Demonstrated ability to manage multiple priorities/projects, meet deadlines, facilitate change and delegate responsibilities. Proven analytical, organizational, and decision-making skills with demonstrated negotiation skills and influencing positive outcomes. Proficiency in Microsoft Office applications. Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Ltd (ASX: ALL) is a top 20 Australian listed company, with 7000 employees worldwide. Our company mission is to “bring joy to life through the power of play” across a growing range of land-based and digital entertainment channels every day. Our fast-growing business sits at the intersection of technology and creativity, with innovation embedded into every aspect of our business. Aristocrat’s business encompasses Aristocrat Gaming - the World’s 1 premium provider of casino games, innovative technology and customer experience solutions, along with Pixel United, a mobile games powerhouse. Pixel United boasts three world-leading game publishers in Product Madness, Plarium and Big Fish Games that collectively entertain millions of players every day. Our new Real Money Gaming (RMG) business aspires to become the third global operation within Aristocrat, and the world’s go-to destination for RMG. Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate. Travel Expectations Up to 25% Pay Range $165,377-$307,130 Pay Rate Type SalaryOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.